Vyacheslav An About Effective Managerial Decisions

Innovation - a new breath of business. History of the development of the aesthetic medicine clinic "Charm."

Clinic "Charm" - a small family business that provides services in the market of aesthetic medicine in Russia. In 2005 the clinic entered a new stage of development when Vyacheslav An, the general manager of development and introduction of innovations in cosmetology, joined the team. 

Vyacheslav An has a high intuition and innovative approaches to business development. Mr. An, to date as general manager for the development and implementation of innovations in cosmetology, began his professional career with companies operating in the industrial and automotive markets in 1991. Understanding that transformation and innovation is the only solution to pass crisis times helped Vyacheslav lead the companies he managed to succeed. 

So, for the years in the company Promservice, which is 1991-2001, Vyacheslav An managed to work in various positions and go from worker to manager. It was a difficult time - the old Soviet enterprise required reorganization; otherwise, it would not survive in the market economy conditions. It was challenging and required high organizational skills, stress resistance, and readiness to develop and implement new approaches in the shortest possible time. The large-scale transformation of the company in conditions of constant changes, instability, and uncertainty became an unforgettable training in the development and implementation of innovations at all levels of the organization. 

 Since 2001 Vyacheslav An has headed the motor transport company Sibenergotrans as general director. In the new company, he benefited from the experience of development and implementation of innovations obtained in his previous place of work. During eight years of work in the company, he successfully adjusted all the processes in a large company and made it profitable. Over the years, he has innovated in every area of the company without exception. 

Naturally, such a wealth of experience came in handy for Vyacheslav An, also in his position as general manager for the development and implementation of innovations in the cosmetology clinic "Charm."

With the development and implementation of Vyacheslav innovations, the clinic could operate successfully in the highly competitive aesthetic medicine market and in crisis times. Yes, the company enjoyed success in Novosibirsk, but the management system, product policy, staff management, information, financial security, and much more critical rethinking and reorganization. For Vyacheslav An, an experienced manager, this assignment brought pleasant variety. It allowed him to try his innovative ideas in a company of quite a different format - a small private enterprise. 

As an experienced manager, Vyacheslav understood how important it was to make a balanced and innovative range of clinic services, which should meet the needs of patients, be optimal in terms of price and variety, and at the same time be competitive in the market. Therefore, Vyacheslav An constantly studied the developments appearing on the market and, together with the clinic's medical team, conducted tests of their effectiveness and safety and implemented the best of them in the clinic's practice. Conducted by Vyacheslav change assortment policy, the introduction of innovative methods, drugs, and protocols has increased revenue clinic by 112% for the year. 

Another effective managerial decision of Vyacheslav was to strengthen the business's structure by developing the sales department of innovative aesthetic medicine products for other salons and practitioners. The clinic, sales department, and training center work in synergy. The latest preparations of the world's leading manufacturers are constantly tested in the clinic. Experts-cosmetologists evaluate their effectiveness for different indications and anamneses, paying attention to cross-reactions in the simultaneous use of drugs, the reaction of the body depending on age and skin type, the duration of preservation of the effect, etc. 

Although the training center, sales department, and clinic work as independent business units, they seamlessly complement each other and create an integrated infrastructure for customers. Focusing on different target audiences and segments adds stability to the business model.

Vyacheslav An also implemented a comprehensive personnel development system. A personal development card was designed for each employee with the highest potential. An important innovation during the crisis was the introduction of a psychology course for all clinic employees. As part of the development program, all clinic employees take a specially designed course in psychology. It takes into account both the personal psychological aspects of an employee and the peculiarities of work with psychological reactions and conditions of patients during and after procedures and in the course of rehabilitation.

For a group of experts with high potential, the general manager for the development and implementation of innovations in cosmetology of the clinic "Charm" introduced a mandatory course on public speaking. Such an inventive step allowed to significantly increase the media presence of the clinic "Charm" in the media. PR clinic has allowed more than three times to reduce the advertising budget without losing recognition of the company. 

Employee development and, as a bonus, promotion of the clinic in one managerial decision. Initiative on public speaking training also allowed the opening of a new line of business - the training center of professional cosmetology "Charm." Training is conducted by doctors of the "Charm" clinic. Over the years, the center has trained more than 800 professionals in the nursing department of cosmetology. The company conducts seminars, webinars, marketing training, basic and intensive advanced courses, workshops in clinics and salons, and monthly internships.